iTunes in the Cloud vs iTunes Match

John Gruber added an update to this post in which he explained that he had mixed the terms iTunes Match and iTunes in the Cloud. I think the easiest way to differentiate is as follows:

  • iCloud: this is Apple’s overall cloud strategy that encompasses the ability to store application data and a media locker in the cloud;
  • iTunes in the Cloud: this is the iCloud component that allows you to re-download material from your media locker. This includes books, apps, music, TV shows and (depending on where you are) movies;
  • iTunes Match: this is the subscription service by which Apple allow you to music files not originally purchased from iTunes to your media locker.

Maybe it’s not 100% accurate, but it’s enough to keep it straight in my mind.